Mailing List Procurement

Susquehanna Printing can secure mailing lists for almost any type of mailing you want to do, whether locally in Lancaster County or nationally. We can source B2C lists of consumers and occupants, and B2B lists of business, properties, specialties, and more.

There are three basic categories of lists you can

use for a direct mail campaign:

Your own in-house list of customers or prospects. Using your own lists is the most cost effective and generally has the best response rate. However, if you are looking for new customers you need to use a purchased list.

A purchased list of mail responders. This type of list is comprised of people who have responded to offers from other companies. You’ll want to select a list that makes sense for your offer. For example, if you are selling outdoor travel adventures, you might want to purchase an L.L. Bean responder list. Or, if you are a luxury resort, you might want to purchase a list from a Golf Digest.

A compiled list. Compiled mailing lists are built from many data sources and contain many options for targeting, including geographic, demographic, and psychographic attributes. Sources for these lists include government records, property deeds, telephone directories, credit card companies, publications, and more. Read on for more detail about our compiled list options.

Businesses Targeting People in Households (B2C)

We can compile lists using a combination of advanced demographics and geographic targeting such as zip code, carrier route, county, and state. While we are a local Lancaster PA business, we can procure lists nationally.

Below are some examples of the types of highly relevant demographic data we can use to select a list that is perfectly targeted to your business’s marketing needs:

B2C – Individual

  • Age

  • Income

  • Gender

  • Homeowner/Renter

  • Home Value

  • Occupation

  • Presence of Children

  • Exact Child Age

  • Investors

  • Ethnicity

  • Religion

  • Voter Party Preference

  • Veteran

  • Hobbies

B2C – Household Health

  • Allergies

  • Diabetes

  • Disabled

  • Homeopathic Conscious

  • Organic Conscious

B2C – Financial

  • Economic Stability Indicator

  • Net Worth

  • Wealth Percentile

  • Investment Types

  • Modeled Credit

B2C – Life Stages

  • Recently Married

  • Recently Divorced

  • Expectant Parent

  • New Parent

  • Recent College Grad

  • Empty Nester

  • Single Parent

  • Recent Mortgage Borrower

  • Recent Home Buyer (New Mover)

Businesses Targeting Business Clients (B2B)

We apply marketing intelligence to curate B2B lists that are relevant and most likely to produce leads. Geographic variables include options such as zip code, carrier route, county, and state. As with our B2C lists, we can provide a list with addresses in Lancaster County Pennsylvania or a national list. Options for B2B business demographics are many, with some relevant examples below:

  • Sales Volume

  • Employee Size

  • HQ Indicator

  • Years in Business

  • Minority Owned

  • Nonprofit Indicator

  • Public/Private Sector

  • Square Footage

  • Top Contact Names

  • Veteran Owned Indicator

  • Women Owned Indicator

  • First Year in Business

In addition to our list procurement capabilities, we have deep knowledge of postal rules, regulations and optimizations.

Read more about our direct mail services. Read more about all the products we can print and mail here.

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A Steinman Communications Company

Address

1704 Hempstead Road

Lancaster, PA 17601

Phone

(717) 291-8661